AdToll

With AdToll, publishers have the ability to set their own prices (or use their Autopricing feature which uses a special formula that takes a number of key factors and calculates an appropriate price). This is beneficial for sites with very targeted niches or specialty demographics, as advertisers are always willing to pay a premium for targeted traffic.

Publishers have complete control over the content and relevancy of the ads that appear on their sites. When first setting up their account, publishers are asked to provide an allowable ad rating and select the industries they wish to restrict (if any). There are currently three ad ratings: ‘Safe’, ‘Safe & Teen’, and ‘Adult’.

In addition to the ad ratings, publishers can deny an advertiser for any reason, but most do so within 24 hours.

One small and simple, yet useful feature is the ability for publishers to optionally remove the ‘Powered by’ and ‘Advertise Here’ text shown at the bottom of AdToll banners. Publishers can even customize the ‘Advertise Here’ anchor text (but not the URL). Both the ‘Powered by’ and ‘Advertise Here’ texts contain the publisher’s referral link.

AdToll provides all of its publishers with rate cards, which provide advertising information such as prices and traffic. This is a nice little feature that publishers can link to from their website to help encourage prospective advertisers.

so join now!